Innovation keeps the Members and Employees engaged at The Country Club at DC during COVID-19
SCOTTSDALE, Ariz. (May 2020) Just as the city of Scottsdale anticipated its busiest month of the
year, the Country was hit with the sad news of Covid-19 and the closings of business. Without hesitation the employees at The Country Club at DC Ranch came together to create a full calendar of social distancing events to keep the members engaged and active.
Arizona’s Governor, Doug Ducey, declared the “Stay Home, Stay Healthy and Stay Connected” platform. Scottsdale private golf courses were approved as an essential business, so the course was allowed to stay open. The Club followed every social distancing rule and protocol to keep the members safe and healthy. As Dick Hyland, The Club’s Director of Golf stated “We don’t get mulligans in life so no rules can be broken, no matter who it might be.” With members at home with nothing to do, the tee sheet was and continues to be full every day. The Club has been grateful to have the opportunity to keep the members engaged during the challenging time. In fact, we predict golf will become even more popular than before, as people who had not played prior started doing so during social distancing as a way to be healthy and stay active.
While the golf course continued to stay busy, the kitchen and food and beverage department organized to-go parties, online cooking classes, coffee pick-up in valet, grocery service, homemade hand sanitizer, and holiday take home parties. The highlight for the members was the Quaratin-O, curbside, pick-up, parade party. Employees set up several stations where members would stay in their car and go through a drive-through party and pick up drinks, desserts, and food, all while live music played in the background. It was a true spectacle in making memories for the members Youth programming was essential with all the little ones at home. The youth department jumped on the opportunity to be creative and help the parents. Cooking contests, zoom craft parties, virtual workouts for kids, and pick-up art projects were perfect ways to keep the kids busy.
The Fitness and Wellness department started zoom classes, online seminars, and do it yourself home spa tutorials, while the social activities continued with online Happy Hours, book clubs, flower arranging classes, and online art lessons. The Country Club at DC Ranch was determined to keep its members informed through ongoing communication which included text messaging, videos, social media, and the Club’s very popular APP.
With the social distancing guidelines slowly loosening, The Club is now working on safely opening the other departments of The Club. The Scottsdale golf club prides itself on keeping and paying all of its employees during this time. The Country Clubs of the world have truly become the safe haven at this time and will continue to be. Because Clubs are typically small communities, we have the ability to keep people safe in small groups while keeping everyone informed. Genuine, welcoming and warm in spirit, The Country Club at DC Ranch celebrates families and friends coming together to enjoy the best of times in a truly distinctive setting – including private golf clubs in Scottsdale on DC Ranch’s classic course layout, redesigned by Tom Lehman and John Fought. It is one of the most classically designed courses in the Valley – resulting in a golf experience that is aesthetically more interesting and strategically more challenging.
Poised prominently on a knoll near the McDowell Mountains, The Country Club at DC Ranch’s stunning 45,000 square-foot Ranch Hacienda Clubhouse combines the most charming aspects of historic Arizona architecture with those of great Western resorts of the 1920’s and 30’s. www.ccdcranch.com 480-342-7246
No comments:
Post a Comment