It is amazing how fast me flies here at Scottsdale Golf Club. I truly cannot believe that we are entering our fall overseed of the golf course at the end of the month. Fortunately, this also means that we are on the tail end of phase II construction on with the new Ladies Lounge and Board Room being completed in what was previously the fitness space. Now we have the grow in of the practice park and The Horseshoe, along with a refresh of the old Board Room which will be converted into the Private Dining Room. Thankfully that will mark the end of our improvements from Phase II construction and we can focus on further enhancing the offerings that are in place around the Club. For those Members that have been around throughout the summer, thank you for your feedback and support of the Scottsdale Golf Club. For those of you who have yet to enjoy these new enhancements, we look forward to seeing you back at Scottsdale Golf Club in the coming weeks. We have seen a nice flow of traffic in our new areas, especially the use of the Scottsdale Golf Club Fitness center throughout the day, including the increase in participation on group classes.
During the month of September, we will continue our full schedule of offerings in the Main Clubhouse and the Ranch House. At the beginning of the month we will be hosting our Summer Golf Member-Guest signature event. With many Members being back in town after their summer vacations, I would recommend making advanced reservations in our dining outlets so that we can properly prepare for each day of service. As a reminder, we will close Private Golf Clubs in Scottsdale for overseeding. Please keep in mind that the other amenities will remain open during the Scottsdale private golf courses closure. On Private Golf Clubs in Scottsdale Governance news, the Board and Management are working on the update of our Club’s Strategic Plan. We will conduct a thorough review of member usage data, the recently completed member satisfaction survey, as well as Club Industry Trends through the process as we look to update our strategic initiatives es (that were last fully updated in late 2016). Fortunately, we have achieved many of these objectives and we want to develop a further road map as we head into the next 5 to 10 years as a Club. The Private Golf Clubs in Scottsdale, Board will be holding an offsite session during the month of September to review our current status and set the plan in order to best position Scottsdale Golf Club, The Country Club at DC Ranch for the future. Speaking of the member satisfaction survey, we received feedback from over 540 members, which was a tremendous response.
At first glance the feedback showed a very satisfied membership with over 94% showing their overall satisfaction of the Club and a net promoter score of over 55, which is seen as excellent in our industry. With that being said, there are some definite opportunities at Scottsdale Golf Club that presented themselves for improvement and we will be working on identifying solutions. Fortunately, these opportunities are not widespread, given the overall satisfaction shown by the membership, but rest assured we will take these head on to increase the level of member satisfaction! Please stay tuned in the coming weeks for a further outline of the survey results that will be made available for the Club website. It is full steam ahead here at Private Golf Clubs in Scottsdale and we are ready to show what we have been working on this summer. Our expectation is to continue to take the member experience at Private Golf Clubs in Scottsdale to an enhanced level in all areas and with the ongoing training throughout this Summer and early Fall, I believe you will see the difference when you return. Wherever you may be at the moment, enjoy what is left of summer ...and know that the entire staff is extremely excited to see you all back on the Ranch for the Winter season!
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